Blog & Insights
The Authority Notebook: keeping track of how AI reads people.
Practical writing on generative engine optimization (GEO), the research behind LinkedIn's AI, and what it all means for your professional reputation.
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Authority Intelligence: how AI decides what you're known for
The plain-English guide to the shift from SEO to answer engine optimization — and what it means for your reputation.
Read the guide →Fix LibraryHow to fix what ChatGPT gets wrong about you
You can't argue with the answer — you can only change what it's built from. The five-step correction loop that actually works.
Read the fix →Fix LibraryAI reads you as a generalist. Here's why — and the fix.
"Experienced professional with a diverse background" is what an engine says when your profile never told it what you're for.
Read the fix →Fix LibraryWhy AI confuses you with someone else — and how to stop it
Name collisions, merged records, and the four fixes that separate you from your namesake for good.
Read the fix →Stay in the loop
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