About Lilypath:
The Authority Intelligence™ Platform
Lilypath is the company behind the patent-pending Authority Intelligence™ platform that helps professionals understand, shape, and protect how AI systems interpret their professional authority.
Opportunity no longer begins with people. Before a recruiter calls or an investor engages, AI systems read you first — categorizing your seniority, assessing your credibility, and deciding whether to surface you for opportunities. Most professionals never see this happening. The cost isn’t visibility. It’s opportunity you never knew you lost.
Our methodology begins with a core insight: your professional profile is the prompt AI uses to understand who you are. Lilypath makes that interpretation visible, measurable, and governable. Starting with a Comprehensive Blueprint that captures your authority at a moment in time, and evolving toward continuous monitoring and real-time interpretation intelligence, we’re building the system of record for how professional authority is understood by machines.
We don’t amplify identity. We protect accurate interpretation.
Built on patented Authority Intelligence™ technology — by a team that’s operated at the highest levels.
Lilypath isn’t built by career coaches who read about personal branding or resume writers who also offer LinkedIn profile services. It’s built by a team that has pioneered enterprise-scale AI strategy, led companies through successful exits, and built global communications programs and executive positioning systems for multinational organizations.
This combination is rare. And it’s why professionals at every stage trust our methodology.
Erin Lanuti
Co-Founder and CEO
Erin sets Lilypath’s strategic direction, owns category creation, and leads go-to-market strategy — defining what Lilypath is, who it serves, and how it wins as AI becomes the primary interpreter of authority, credibility, and opportunity.
She brings deep expertise in building, scaling, and commercializing technology offerings globally. Previously, she served as Chief Innovation Officer at Omnicom Public Relations Group, where she led enterprise AI strategy and innovation across a $3B global portfolio spanning 25+ agencies and 8,000+ professionals. She invented and scaled OmniearnedID™, a patent-pending intelligence platform, and launched AI Optix, Omnicom’s global Generative Engine Optimization offering. She built and led a 100+ person multidisciplinary organization across AI strategy, engineering, data science, analytics, and product.
Erin is a recognized authority on AI, trust, and narrative power — and a frequent keynote speaker at Cannes Lions, the 4A’s, PRWeek, Provoke, and OAAA.
Background
- Chief Innovation Officer, Omnicom Public Relations Group ($3B global portfolio)
- Inventor, OmniearnedID™ (patent-pending intelligence platform)
- Executive education in AI strategy, Stanford Graduate School of Business
- Keynote speaker: Cannes Lions, 4A’s, PRWeek, Provoke, OAAA
Dan Nestle
Co-Founder and Chief Product & Intelligence Officer
Dan is the creator of the Lilypath methodology and the architect of its Authority Intelligence™ system. He designed Lilypath’s proprietary scoring models, prompt architecture, and generation logic — the patented system built into every Blueprint — and he maintains the quality standards and technical rigor that protect Lilypath’s credibility with customers, partners, and investors.
He brings 25+ years of global communications leadership, with deep expertise in translating complex AI capabilities into defensible, scalable product infrastructure. Through Inquisitive Communications, he developed and deployed proprietary systems that transform executive expertise into market authority — the strategic foundation underlying Lilypath’s methodology.
Recognition
- PRWeek Dashboard 25 AI Pioneer (2023 & 2024)
- Propel 100 Most Influential PR Tech Leaders Worldwide (2025)
- Page Society Innovation Award (2022) — sole global recipient
- Host, The Trending Communicator podcast (150+ episodes)
- Co-author, The Most Amazing Marketing Book Ever (Amazon bestseller)
- Decades building global communications programs for Japanese organizations
Todd Grossman
Co-Founder and COO
Todd leads Lilypath’s go-to-market execution, translating the company’s Authority Intelligence™ strategy into operating plans, sales infrastructure, and repeatable delivery. He owns the end-to-end customer journey from pipeline through renewal, manages financial health and runway planning, and builds the operational discipline required to scale a category-defining company.
Todd doesn’t advise executives from the outside — he has been the executive. As CEO of Americas at Talkwalker, he scaled an AI-powered consumer intelligence platform to serve 1,000+ brands and agencies before leading a successful sale to Marlin Equity Partners. Before that, he opened the U.S. market for Precise Media and built the client base that attracted WPP’s acquisition. He’s sat in the boardrooms, made the hiring decisions, evaluated the candidates, and built the relationships that define executive success.
Background
- CEO of Americas, Talkwalker (exit to Marlin Equity Partners)
- Senior executive roles at PR Newswire (Cision), Multivu, Precise Media (acquired by WPP)
- Multiple successful exits to major strategic and financial acquirers
- Adjunct Professor, University of Connecticut (creative leadership, digital strategy, business ethics)
- Founder, Kilimanjaro Education Foundation