AUTHORITY INTELLIGENCE™ FOR THE AI ERA

Does AI understand who you are — and why you matter?

AI systems categorize your seniority, assess your credibility, and decide whether to surface you for opportunities. Yet most professionals never see this happening. If your digital presence tells the wrong story – or no story at all – how can AI accurately interpret your authority?

Lilypath™ is the patent-pending Authority Intelligence™ platform that helps you understand, shape, and protect how AI interprets your professional authority.

This isn’t a branding problem. It’s a systems problem. And we built the solution – it starts with a comprehensive analysis of your LinkedIn Profile.

As Featured In

“Seven Innovations That Will Make Your Day and Create Global Change Tomorrow”

By Laurel Donnellan | Originally published on Forbes.com | April 2026

Read the article

What Clients Say

After going through my Lilypath report in depth, I made material changes to my profile based on the recommendations. The value was immediately clear—this isn’t generic advice, it’s a specific roadmap for how to present yourself more effectively. In just the past month alone, I’ve seen roughly a 30% uplift in page views and recruiter outreach.

Samantha Kaden

AI Go-To-Market Strategist

I thought my LinkedIn profile was already solid, but after applying the Lilypath blueprint recommendations, something real changed. Within two weeks, my analytics jumped to the highest they’ve been in years, and I hadn’t posted anything new. I started getting inbound outreach from former contacts, competitors, and even received a call from a prospect who discovered me directly on LinkedIn. This wasn’t cosmetic, it changed how I show up and how I get found.

Brett Morse

Workday

What Lilypath does has become the foundational element of professional visibility. If you don’t take control of your digital identity, something else will and today that something is AI. The number one place AI goes to understand who you are is LinkedIn. It starts with LinkedIn. It ends with LinkedIn.  

Richard Bliss

CEO, BlissPoint

We brought Lilypath a challenging test case—a senior partner with minimal profile content—and they delivered an exceptional result. The report synthesized our contextual materials into a complete strategic roadmap for positioning him as a leader in strategic communications for alternative investments. The quality exceeded our expectations.

Head of Digital

Strategic Communications Firm

Lilypath transformed my LinkedIn profile from a résumé into something recruiters could actually find and understand. Within weeks, I was getting interviews and landed a new job in under a month. What impressed me most was how easy Lilypath was to use and how clearly it helped me be understood not just by people, but by AI systems that now sit between talent and opportunity.  I would strongly recommend Lilypath to anyone actively looking for their next role.

Imanuel Annoh

Cyient

As a professor at a major research university, I am deeply concerned with the lack of clarity in the current job search journey for students and educators seeking authority building. Having participated in the Lilypath pilot, I can confidently say this platform is a game-changer. The depth of their optimization reports provides a level of insight I haven’t seen elsewhere; Lilypath empowers opportunity seekers with the information, insights, tools and education necessary to navigate their careers with true autonomy in a fast changing landscape. 

John Murphy

University of Connecticut

Every day you don’t do this Is a day wasted.

Lauren Colbert

Filament

I started tracking how AI “saw” me; I was muddled with other folks with the same name – a reality TV personality and someone else in my industry even. Consulting with Lilypath in November of 2025 gave me specific LinkedIn edits to make, and I saw a big, immediate impact. Lilypath helped me show up definitively in Perplexity and Google AI search, now I know I will show up as myself! I highly recommend! 

Sarah Neely

AI-Era Brand Strategist

For those looking to take advantage of a new and innovative AI driven platform to drive Authority Intelligence at a personal level or as part of your orgs through leadership strategy Lilypath’s value will be felt within minutes of getting your first report. As an early adopter of this new platform the value is REAL. Congrats on the launch!!!!

Geoffrey Sidari

Airadis

Are you like me and see LinkedIn as the go-to professional platform? But, are you also like me, and rarely update your profile, skills or achievements? LinkedIn changed their algorithm to help promote individuals and content, and the team at Lilypath have reverse engineered the equation to help people like me codify their presence in a more purposeful way.  I tried it out and the practical steps it advised me to take have already seen results. Speaking engagements, people wanting to work with me. It’s been great.  

Jonny Bentwood

Golin

Whether the goal is to establish thought leadership or effectively position yourself during a job search, Lilypath gives you a clear, effective way to stay visible, relevant, and competitive as GEO and AEO search continue to reshape how opportunity is discovered. Definitely worth checking out. It doubled my profile views and engagement metrics in 45 days. Excited to see this next chapter unfold.

Larry Thomas

Latergy

Lilypath’s profile optimization report did two things for me. It confirmed my LinkedIn was already in solid shape. Then it pushed my messaging further than I would have gotten on my own. I came away with a sharper, more authoritative presence in my niche: brand strategy and naming. The impact showed up fast: better reach, more engagement, and a growing following.

Scott Milano

Tanj

Choose the Path that’s Right for You

Whether you’re launching your career or leading an organization, AI is interpreting your authority right now. Find out how AI understands you on LinkedIn – and what you can do about it – with your customized Lilypath Comprehensive Blueprint.

Every Comprehensive Blueprint is powered by Lilypath’s patent-pending Authority Intelligence™ technology.

College Students

$149

You’re an undergrad, recent graduate, or early in your career. Your profile on LinkedIn is sparse or nonexistent, and you need to make your emerging experience legible to AI systems from the start. We give you a Blueprint that does exactly that, with scoring, diagnostics, and complete rewrites built for where you’re headed.

What’s included?

Job Seekers

$199

You’re actively looking for a new role, but AI systems aren’t waiting. Right now, your profile on LinkedIn determines which recruiters and employers see you and which ones don’t. We deliver a tactical, action-ready Blueprint that shows AI what it needs to understand about you, so you’re discoverable to the right recruiters and employers now, not months from now.

What’s included?

Authority Builders

$499

You’re an executive, consultant, or industry expert building authority or pursuing strategic opportunities like board seats, advisory roles, or career advancement. It’s critical that AI accurately interprets the full depth of your expertise. Your Blueprint maps how AI reads your authority today, and delivers the rewrites to correct what AI is getting wrong.

What’s included?
Animated Job Seeker Report Image

Your profile is a prompt. AI is reading it right now.

This isn’t just another profile writing service. It’s Authority Intelligence™ — built for how AI actually works.

LinkedIn’s AI reasoning engine (called 360Brew — a 150-billion parameter foundation model) reads your complete profile before every ranking decision: search results, content distribution, recruiter recommendations, and “People you may know” suggestions. Your profile isn’t a digital resume anymore. It’s the comprehensive context AI uses to understand who you are and whether to surface you for opportunities.

Most profile advice was written before this system existed. We built Lilypath specifically for how it works today.

Our patent-pending methodology is grounded in LinkedIn’s published 360Brew research and validated by independent analysis of 395,000 profiles and 3+ million posts. You’ll receive detailed scoring, section-by-section analysis, and complete rewrite recommendations you can implement immediately.

FAQs

Lilypath methodology is based on research

3,000,000+

Posts analyzed

395,000

profiles analyzed

100%

Satisfaction rate

What to Expect

STEP 1

Choose your path

Select Student, Job Seeker, or Authority Builder.

STEP 2

Complete your Intake Form

Upload your LinkedIn profile PDF and supporting materials to help us understand your full story. We provide simple instructions for how to download your profile.

STEP 3

Receive Your Blueprint by Email

Receive your Comprehensive Blueprint with specific scores, section-by-section analysis, and complete rewrite recommendations you can implement including copy-and-paste.

STEP 4

Implementation

Get copy-paste-ready text for every section of your profile. Complete headlines. Full About sections. Transformed Experience descriptions. Ready to implement immediately.

What’s In a Blueprint?
(STEP 5)

Check Your Progress

Already have a Blueprint, and implemented changes? Upload your updated profile along with your Blueprint for a score comparison, progress analysis, and suggestions for improvement.

Check Your Progress

Built by people who’ve been in the room

Lilypath wasn’t built by marketers guessing what executives need. It was built by people who’ve lived it.

Erin Lanuti, CEO — Former Omnicom PR Chief Innovation Officer and Enterprise GEO pioneer. Creator of AI Optix and OmniearnedID™, she leads the patent-pending Authority Intelligence™ vision shaping how AI evaluates credibility.

Dan Nestle, Chief Product & Intelligence Officer — 25+ years leading digital marketing communications for global and Fortune 500 companies. Named a PRWeek Dashboard 25 AI Pioneer and Propel 100 Most Influential PR Tech Leader. Dan created the methodology behind every Blueprint.

Todd Grossman, Chief Operating Officer — Former CEO of Americas at Talkwalker, with multiple successful exits including WPP and Marlin Equity Partners. Todd has sat in the boardrooms where executive credibility gets evaluated.

Meet the Team

AI decides if you get seen or skipped.

When opportunity moves at machine speed, being accomplished isn’t enough. You must be discoverable. Understood. Interpreted.

Our patent-pending methodology is built by people who understand what professional credibility looks like at the highest levels — and how AI is changing the way it’s evaluated.

Get Your Blueprint